Basics of Market Analysis – Frameworks

The course helps learners understand the need for market analysis in today's competitive business environment and presents frameworks proven valuable for risk mitigation and informed decision making.
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A free, self-paced short course from UniAthena, certified by Cambridge International Qualifications (CIQ), UK. It introduces the most widely used strategic frameworks for analysing markets and shows how to use them to support decisions, manage risk and plan marketing activities.

What you’ll learn:

  • Developing marketing strategies
  • Contents of a marketing plan
  • SWOT analysis
  • PESTEL analysis
  • Ansoff Matrix
  • BCG Matrix
  • Porter’s Five Forces

Details:
Type: Course
Format: Online, self-paced; lifetime access
Language: English
Start: Anytime
Price: Free learning and assessment
Provider: UniAthena
Contact: partnership@uniathena.com

Course details
Duration 4–6 hours
Level Beginner
Blockchain-verified certificate (CIQ UK)
Any device (online)
Basic info

The course helps learners understand the need for market analysis in today's competitive business environment and presents frameworks proven valuable for risk mitigation and informed decision making.

Intended audience

Sales and marketing professionals, business development managers, strategists, entrepreneurs, management and marketing students