“Part of the Information Technology Entrepreneurship & Startup Specialization from the University of Minnesota on Coursera. The course walks through building a business case step by step: segmenting the market, choosing a beachhead market, sizing it, defining the product and its value proposition, analysing competitors and planning customer acquisition and partnerships.
What you’ll learn
Details:
Type: Course
Format: Online, self-paced, flexible schedule
Language: English (3 languages available)
Start: Rolling start – enrol anytime
Price: Free to enrol (audit); certificate via paid enrolment / Coursera Plus
Provider: University of Minnesota (Coursera)
Instructor(s): Soumya Sen
Contact: ssen@umn.edu”
This course provides a comprehensive guide to developing a business case through market segmentation, identifying beachhead markets, and calculating total addressable market (TAM).
No prior experience required.
Aspiring entrepreneurs, startup founders, product managers
