An instructor-led online course from eCornell (Cornell SC Johnson College of Business). Participants learn the purpose and stages of market research and how to balance the ideal with reality, then analyse research data, including the effect of cannibalisation on new product profitability and customer lifetime value, and test the robustness of results with sensitivity analysis.
What you’ll learn:
Details:
Type: Course
Format: 100% online, instructor-led
Language: English
Start: Next starts: 30 Sep 2026, 6 Jan 2027, 17 Feb 2027, 31 Mar 2027, 12 May 2027, 23 Jun 2027
Price: $999
Provider: eCornell – Cornell University
Instructor(s): Doug Stayman, Associate Professor
Contact: ecornellinfo@cornell.edu
Leveraging research to learn more about the target audience is the focus of this course. It teaches how to be an intelligent consumer of market research so everyone can become a more effective decision-maker.
Marketers, current and aspiring product managers, business executives, consultants, entrepreneurs
